Choose the Lifestyle You Want Not the One You Can Afford

Most people think that their lifestyle is determined by what they can afford. They continually settle for second best due to restrictions placed on them by their income. Well if you are one of those people, now is the time to open your mind to the endless possibilities that are available to you, use some lateral thinking and start heading towards the lifestyle that you have always dreamed about having.

In today’s society, with the way the economic situation is around the world, more and more people are continuously scaling back their lifestyle. They are more worried now about whether or not their income will be available to them in the future as more and more companies are struggling under the current economic climate. Many people are unsure if they will in fact still have their job in 12 months from now. It is causing more people to become more conservative with their spending habits, which is also having a negative impact on the economic situation around the globe.With less people spending money, more companies are having trouble making a profit and are therefore looking to reduce costs by reducing their workforce. This then becomes a catch-22 situation. Less people with money = less people spending money = less money for the companies to spend.

Now wouldn’t it be great if their was indeed another way to solve this problem. Well many people may be surprised to find out that their is another way. But what they won’t like is that it will take a bit of determination and hard work. So many people these days are happy doing the easy things, but when things get a little tough, they run for the hills quicker than a flash. This is the mindset that stops many people from achieving the type of lifestyle that they wish for. They are too scared to step outside of their comfort zone to try something new, especially if it is something that may require a bit of work. This alone is what separates the determined and the hopeful.

So which category do you want to fit into. Do you want to be in the hopeful category? Continually wondering and hoping that a miracle might come along and magically change everything overnight? Or would you rather be in the determined category? The one for people who are prepared to do whatever it takes to get the job done. You see, if you do the things required to qualify for the determined category, there is nothing in this world that can stop you from achieving the lifestyle you want. You will control your destiny, your future will be determined by all the things that you do. Slowly, just one small step after another, you will start to see things changing and you will move closer and closer to that lifestyle you want.

The three main characteristics for becoming a member of the determined category are commitment, determination and resilience. You must be totally committed to what it is that you are trying to achieve. You must also be determined that nothing is going to stop you from getting to wherever it is you want to get to and you must be resilient. Along your journey, you will come across many different forms of negativity, whether it be from other people or from your own subconscious. You must be able to not let these negative things influence you in any way. You must stand strong and defeat this negativity if you are to have any chance at reaching the goal of a better lifestyle that you so desperately want to achieve. A truly positive attitude is what is needed and the strength to continue even during the times when it all seems so pointless. With these characteristics shining through, you will have every chance of success and ultimately will be able to reach that lifestyle that you yearn for.

Life is there to be lived in whatever form you should choose. So choose wisely, commit to your choices and don’t let anything stop from from getting there.

To your success,

Leigh Leishman

Your Success Blog

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How to Maximize the Use of Video in Your Company’s Marketing

The marketing world, it is a-changin’.

In order to be effective in today’s competitive marketplaces, companies need to look for unique advantages in the way they present themselves. The various uses of video are becoming prevalent in the marketing planning of many businesses.

With the ever-increasing impact of the Internet, businesses need to showcase their products and services emphatically to gain exposure and awareness.

The challenge of marketing has always been “how to cut through all the ‘noise’ and get the attention of one’s buyers.” That axiom hasn’t changed. In fact, it’s as valid as ever. The question is, what techniques can a business employ to get the upper hand in the marketing world?

The resounding answer today is video.

Cutting edge marketing firms are realizing that the use of video gives their clients a distinct advantage as they vie for their prospective customers’ attention. Now that videos can load so quickly on the Internet, it’s becoming preferable for website visitors to view a 30- or 60-second video than to read a 16 paragraph article.

Marketing messages can be driven home much more effectively through video than through a static advertisement or photograph or article.

With the advent of hugely popular video-sharing sites such as YouTube, Viddler, Vimeo and Dailymotion, the opportunity to place videos and reach vast audiences is easily accessible. And usually at no cost!

Also, search engines like Google and Yahoo! can actually “read” video content to determine its “rank worthiness” using keyword searches. This means, videos can be searched and found as readily as articles and websites.

Internet viewers often times are duly rewarded for their web surfing with a well defining video showcasing the subject of their search.

For example, let’s say a company is trying to market its retirement community. What challenges does this present?

First, most people don’t know one retirement community from another. Most can’t differentiate an independent retirement community from a CCRC or lifecare community or an ALF assisted living facility. And, are these nursing homes?

The smart marketer of retirement communities will use video to help define the industry of senior living, and explain to whom each type of community applies.

Second, how does a marketer eradicate the long-held stereotypical myth that a retirement community is an “old folks’ home” where old fogies go to die?

The answer is to showcase through video the actual lifestyle, services and facilities of the community. Most people have no idea what goes on inside the walls of a lifecare community or independent retirement community or assisted living facility. Through video, the authenticity of the lifestyle can be experienced quasi-firsthand.

Seeing is believing, and video gives viewers a visual experience. Video content can take many forms. By the strategic use of video, a community can demonstrate its elegant dining, for instance — a service that many people don’t even realilze exists.

A video can be in the form of a tour of the property, inside and outside. It can be a witness to a live event. It can define the lifestyle, services and amenities as well as the costs and requirements for residence.

Video can feature testimonials of residents or endorsements of professionals and community leaders, each contributing powerful influence to viewers. Video can also create emotion and perception. It can be accompanied with music, superimposed with text and graphics, and polished with transitions and special effects.

Once video is planned and created, it needs to be formatted properly and distributed to audiences on and off the Internet. This is where video gets tricky, since all the elements essential in editing make it necessary to employ a professional to prepare the message for its final destination.

So, now that you have video content, what do you do with it? First, there’s the Internet. There are a myriad sources for free or inexpensive placement of your video. You can use video in your Company’s primary website, and you can create other sites of your own dedicated to lifestyle, testimonials, or training.

You can easily email videos, giving targeted and personal impact to your messages. Emailing videos can be achieved either by attachment or by hyperlink to an Internet location.

You can use video in displays showcasing your Company’s products or services throughout the office, store or offsite locations. You can create CDs and DVDs of videos serving as “video brochures.” You can carry videos with you for display at Expos and trade shows or conference room demonstrations.

You can create a video blog that provides an up-to-date account of activities and events on any subject. And no medium is a better tool for teaching or training employees or providing directions and demonstrations to viewers.

Marketing is about achieving maximum exposure to targeted audiences with a memorable and persuasive message.

Video is becoming the preferred methodology to achieving those marketing goals.

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The Importance of Health and Fitness While Serving Your LDS Mission

As a Mormon Missionary, you are encouraged to share the gospel with your friends and neighbors. Your duty towards the church includes being sent out to LDS Missionaries all over the world on missionary work. This has always been the fundamental belief of the Church, which has the most active LDS Missionary programs than any other denomination. You may be assigned by the Church headquarters to serve your mission in any location across the globe, wherever government regulations permit. And because your assignment may last for two years, it is important that you take care of your health and remain fit throughout the mission.As you enter your service calling as a full time LDS Missionary, you need to talk to people on the street, walk from door to door, and go biking throughout the day. This explains better the need of regular physical exercises that are essential for your well being. Workout schedules are sure to keep you away from the hospital and the surgical knives. With the right preparation Mormon Missionaries, young and old alike, benefit from a regimen of exercise and healthy eating habits.Even if you are a young missionary, you cannot afford to put your health and fitness routine on the back burner. As an LDS Missionary, walking six miles every day and riding a bicycle 12 miles is what you are expected to do. If you aren’t fit, then blisters on your toes and ‘saddle sore’ from cycling are what you will encounter. This is most discouraging and you won’t be able to accomplish much missionary work in this condition.To keep yourself fit, you ought to establish a regular regimen of aerobic exercise. Include walking, jogging, and running to get your body used to the increased activity since your call to serve as a LDS Missionary involves a great deal of physical activity. It is recommended that you follow the routine of “Early to bed and early to rise makes a man healthy, wealthy, and wise”.As per the Missionary Department, LDS Missionaries are required to have a BMI or body mass index not greater than 37. Staying well under this limit will keep you active throughout your mission service. Keep yourself well groomed at all times. Stick to a proper diet of protein and fiber, and drink plenty of water. Consumption of lean meat, vegetables, and fruit are highly recommended.There are some LDS Missionary Workout Programs designed to keep you totally fit. You can utilize the 30 minutes set by the leaders of the church to work on your muscle groups and experience a good cardio workout as well. You can perform several bodyweight exercises without the use of any equipment. The program includes 630 different workouts that cover each day of your mission. Follow these routines and will notice an improvement in your physical and emotional strength. What’s more is that it will encourage you to continue with your LDS mission and serve the Lord and His children.

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